Over the course of 2024, I have come to have a better appreciation for one of the oldest social media platforms out there: LinkedIn. As much as I love Instagram and how much I used to love Twitter (now “X”), I can see that LinkedIn is truly where those in the industry live online.LinkedIn is where I can get my latest industry news in one convenient feed. The reason I can do that is because I follow several industry media outlets on LinkedIn, many of...

This blog post originally ran in December 2023. It has been updated.The end of the year is a great time to prepare for the new one, whether that means getting together your editorial calendars or mapping out plans for how you hope to reach your next set of goals. It is also an ideal time to look back on what you did for the last 12 months to see what worked and what didn’t – and where you might choose to focus your energies. This...

It was a big deal when Facebook bought Instagram in 2012, and the social media landscape hasn’t been the same since. The company broke further ground in 2016 with the advent of Instagram Stories, the answer to what was then dominating the disappearing video platform: Snapchat. Facebook, now Meta, has come out swinging at its other competitors, as well. Last year, Meta launched Threads, the text-based app that looks an awful lot like X (formerly Twitter). Today, with these three different but connected platforms, Meta...

GlassBuild is almost here! The largest event for the glass, window and door industries in North America is taking place September 30-October 2 in Dallas, TX. While GlassBuild American is known for being the place to hear about new technologies and products first, it is also a great place to make connections within the industry. Here are some tips for how to make the most of the networking you’ll be doing at the show.Before you get to the show, you can lay some groundwork for...

If your company will be represented at the upcoming FGIA Fall Conference, you should know about some extra ways you can get your name out before, during and after the event. The FGIA Events team does a great job of opening opportunities for sponsorship and next-level involvement, and the FGIA Marketing team is here to help you promote that extra step. Read on for three ways you can act now to make sure your company is front and center at the Fall Conference, and how...

One of my favorite parts about using social media to represent FGIA is getting to share “behind the scenes” moments with our followers. Many of our followers are our FGIA members. First and foremost, they are the ones we are working so hard for every week, bringing them the benefits of FGIA membership through dedicated service. But in addition to that, they are the people we look forward to seeing at conferences and catching up with every few months. While they see us hard at...

A funny thing happened on the drive to the FGIA Summer Conference. I was in a car heading from the airport to the beautiful Le Westin Montreal, our host hotel for the event. The driver of the car spoke only French, and I speak only English. I knew we were traveling to French-speaking Canada, so I had studied the travel-size copy of Rick Steves’ French Phrase and Dictionary my dad loaned me before my trip. And, of course, the second I needed some common French...

It has been a little over 10 months since the release of Threads, Meta’s answer to “X” (formerly Twitter). I thought it might be a good time to check in with how things are going at the text-based app, intended to become the premiere “X” replacement. The company seems to know it has a long way to go before it can fully compete, but they are making strides. Plus, I sat in on a webinar this week about some best practices for building a community...

It is time, once again, for another round of “Marketing Recommends,” in which the FGIA Marketing Department shares what we are getting out of in the world of social media, design and other marketing needs. The three of us have curated several tools and resources from which we’ve gained insight – plus some fun stuff, too. Take a look at our recommendations for this spring and see what you can bring back to your own team.Lori Benshoof, Web and Online Technology Specialist:A “Dream Scenario”I recently...

Even though it has been a mild winter where I am in the Mid Ohio Valley, I am ready for warmer weather and the start of youth soccer season! With warmer weather comes this reminder to parents: Screens are meant to keep bugs out, not to keep kids in. This is just one of many pieces of advice offered by the Window Safety Task Force. This industry group takes the time each year to share resources and tips every spring to commemorate Window Safety Week,...