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Share Tips About Window Safety Week 2024 on Social Media

Even though it has been a mild winter where I am in the Mid Ohio Valley, I am ready for warmer weather and the start of youth soccer season! With warmer weather comes this reminder to parents: Screens are meant to keep bugs out, not to keep kids in. This is just one of many pieces of advice offered by the Window Safety Task Force. This industry group takes the time each year to share resources and tips every spring to commemorate Window Safety Week,...

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All the Things to Watch for on Social Media During the FGIA Annual Conference

Are you going to be in Amelia Island for the FGIA Annual Conference? Even if you can’t be on site, you can still keep up with highlights on social media. The Annual Conference is our biggest event each year, and it’s when we get the chance to recognize our members for their contributions, their tenure with the organization and more. Here are five things to watch out for on social media during the event, taking place February 19-22.A Tribute to Rich Walker: During Opening General...

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When Will Threads Become a True “X” Replacement?

While several competitors have stepped up to fill the void left by Twitter, now “X,” since Elon Musk purchased the platform in the fall of 2022 and began making radical changes. But while Mastodon and BlueSky made waves around that time, the surprise drop of Threads in July was welcome news to many still looking for that Twitter-like magic. Threads is owned by Meta and, for all intents and purposes, looks and feels more like Twitter than anything else. However, it still has some issues...

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Re-evaluate Your Social Media Outreach Before 2024

The end of the year is a great time to prepare for the new one, whether that means getting together your editorial calendars or mapping out plans for how you hope to reach your next set of goals. It is also an ideal time to look back on what you did for the last 12 months to see what worked and what didn’t – and where you might choose to focus your energies. This can also mean deciding where it might make sense to spend...

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Post to Any Dormant Twitter/X Accounts Before They Gets Sold Out from Under Your Company

A common piece of advice I give to companies in our industry is often something they don’t always want to hear. Even if you don’t plan on using a specific social media platform, you should still secure your company’s username on it so no one else can. Now, there is a bit of follow-up to this advice: if your company has a Twitter (now “X”) account you’ve snapped up but are not using, begin posting there now. Read on to learn why.In the wake of...

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How Much Do Vibes Matter Online to Younger Followers?

Almost 10 years ago, the internet stopped what it was doing and watched the Wendy’s corporate Twitter account roast everyone from Burger King to complete strangers. This unexpected yet hilarious behavior from a major corporation sparked the great debate: can brands be fun online?The results were mixed. There were two main schools of thinking: your company could either be traditionally professional on social media, or you could be fun and get attention for your brand. The path you picked depended on a number of factors,...

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All the Pre-GlassBuild Fun is Happening Online

This year is the 20th anniversary of GlassBuild America, the largest event for the glass, window and door industries in North America. The big show is happening October 31 through November 1 in Atlanta, GA, but buzz is already being generated in advance of it online. Don’t miss out on the chance to get your followers hyped for your appearance at GlassBuild. To get them excited between now and Halloween, and to get the most out of your event registration, here are some suggestions for...

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How NOT to do a Rebrand on Social Media

We in the FGIA Marketing department know a thing or two about rebranding an organization. Three years ago, we underwent our own, and today, we are known as the Fenestration and Glazing Industry Alliance. Even though we made this change as of January 1, 2020, it didn’t literally happen overnight. This is why it has been so baffling to watch Twitter, a well-known company with 16 years of brand equity, announce over a sleepy July weekend that they would be called… X.CEO Elon Musk has...

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What Do We Mean When We Talk About the ROI of Social Media?

If you are a marketer, you have probably been asked about the real value of social media. Maybe your company or management team has had some preconceived notions about online platforms or maybe you simply want to show the value of what your role is in the company’s broader objectives. Either way, it’s important to understand how to convey the role social media plays in your brand’s place in the industry. To do this, you need to know how to talk about social media’s return...

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Social Media Tutorials Make it Easy to Connect with FGIA Online

A version of this blog post ran in June 2021. This has been updated with new information.FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts -...

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