In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

It’s March, which means it has now been nearly a full year since the pandemic began, keeping us mostly indoors, including me and my family. As spring arrives, it is even more important than ever to keep an eye on open windows since we are at home so much of the time. As we all know, open windows can be dangerous for young children who are not properly supervised. Fortunately, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety...

The FGIA Virtual Annual Conference is just around the corner! It is taking place February 23-25, and early bird registration is available through February 10. FGIA Marketing will be live-tweeting sessions throughout the conference on our Twitter account, and we would love for those attending to join the conversation. Follow the hashtag #FGIAconf and use it in your own posts about the event. We will be sharing your posts with our followers and tweeting highlights from speakers. As a reminder, you don’t need a Twitter...

FGIA’s webinar program has been going strong since 2015, offering information on topics of industry interest – typically at no cost and open to the public. Previous topics covered in 2020 included field testing, security glazing, Florida Product Approval Program changes and financial management in a COVID Economy. But did you know the FGIA live-tweets from every webinar that is made available to the public? You can follow along with coverage of each session on Twitter.Using the hashtag #FGIAwebinar, FGIA Marketing writes live-tweet threads during...

Prior to my time with FGIA, I worked for a start-up in downtown Chicago. It was a new company with a lot of venture capital, and they invested deeply into portraying a fun, quirky company culture. With lime green walls and indoor swing sets, word quickly spread about the company’s culture. At one point, we had a game room, but it was almost always empty because everyone at the company was always too busy to enjoy it – perhaps a more telling detail about what...

As 2020 comes to a close, most of us don’t have the luxury of getting the usual staff group photo for the annual company holiday card. That doesn’t mean you can’t still send your best wishes to customers and clients this holiday season. However, whether you need to collect employees’ selfies holding up signs of greetings or you need to coordinate a group photo on Zoom, time must be on your side to pull this off. Here is some guidance on how to craft your...

It is time for a new social media news roundup, in which I share some added features or major moves being made over at our favorite online networking platforms. This fall, there are changes happening to how Facebook users can interact with Instagram content, an explanation of why Twitter revamped its Trending Topics section and a breakdown of LinkedIn’s new features, which include video calling capability and LinkedIn Stories. Let’s get into it!View Instagram Stories Directly Through Facebook: The Verge reported on this news, which...

As we know, GlassBuild 2020 could not take place in person this year due to COVID-19 concerns. However, event organizers were able to pivot to a new format quickly, leading to the creation of GlassBuild Connect! This glass- and fenestration-centric online experience is taking place September 1-30 at GlassBuild.com. The biggest thing many will miss this year is the in-person contact folks usually enjoy at GlassBuild. While online is not a replacement, there are still many opportunities to connect with others “at the show.”When sharing...

The global spread of COVID-19 has changed the landscapes of many institutions, and social media is no exception. Businesses need to find creative ways to stay present in their customers’ minds, and social media - a contact-free tool - is going to play a huge role in working toward this goal.A July post on Social Media Today shared some predictions made by marketers about the future of social media in a post-COVID world, including theories that creative skills will be more valuable and that “honesty,...

The first-ever FGIA Virtual Summer Conference went well, complete with excellent panel discussions and updates, many pertaining to how to handle the fallout of COVID-19. While the virtual nature of the event meant participants were not able to spend their usual time together in person, it didn’t mean they couldn’t still share and connect online. The virtual happy hours were a big hit with a variety of topics from marketing to technical and costumes to cocktails.Here are some social media highlights from the conference, thanks...