It’s officially October, which means Halloween is nearly upon us. As a creative person, Halloween has long held a special place in my heart. I love coming up with costume ideas and then figuring out how to execute them. Plus, regardless of your company’s products or services, you can find some fun way to connect your business to the holiday. Below are six different ideas for surprising and delighting your social media followers this Halloween. If you do the leg work now, you’ll be set...

I first became aware of hashtags circa 2009 when I was taking a social media course about using Twitter for organizations. They appealed to me for a lot of reasons, but primarily, I saw them as a way to get your message out to a wider audience, even if you yourself didn’t have a ton of followers. But while Twitter may have brought hashtags into the mainstream, today they apply to social media platforms across the board. Facebook, Instagram and even LinkedIn now recognize them...

After taking a year off from an in-person gathering, GlassBuild America is back in business in Atlanta, GA next month. I went to the largest glass and fenestration show in North America just six months after entering the industry, and the experience was a real whirlwind! Maybe you’re a seasoned pro or a GlassBuild newbie, but regardless of how many GlassBuild shows you’ve attended, I have some tips for you for before, during and after the trade show. And the best part is, you can...

Here on Socially Speaking, we talk a lot about different social media platforms, how they can best be used and what’s changing with them at any given moment. But what tends to stay the same is that your content, no matter which platform it is featured on, needs to be interesting and relevant to your followers. Most individuals use personal social media accounts to share their proudest moments and accomplishments, and while you as a company can do that as well, it is important to...

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

It’s March, which means it has now been nearly a full year since the pandemic began, keeping us mostly indoors, including me and my family. As spring arrives, it is even more important than ever to keep an eye on open windows since we are at home so much of the time. As we all know, open windows can be dangerous for young children who are not properly supervised. Fortunately, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety...

The FGIA Virtual Annual Conference is just around the corner! It is taking place February 23-25, and early bird registration is available through February 10. FGIA Marketing will be live-tweeting sessions throughout the conference on our Twitter account, and we would love for those attending to join the conversation. Follow the hashtag #FGIAconf and use it in your own posts about the event. We will be sharing your posts with our followers and tweeting highlights from speakers. As a reminder, you don’t need a Twitter...

FGIA’s webinar program has been going strong since 2015, offering information on topics of industry interest – typically at no cost and open to the public. Previous topics covered in 2020 included field testing, security glazing, Florida Product Approval Program changes and financial management in a COVID Economy. But did you know the FGIA live-tweets from every webinar that is made available to the public? You can follow along with coverage of each session on Twitter.Using the hashtag #FGIAwebinar, FGIA Marketing writes live-tweet threads during...