This time last year, I wrote a Socially Speaking blog post about my three social media New Year’s Resolutions for FGIA. In the spirit of holding myself accountable, I wanted to give an update on how they went. My resolutions were to plan ahead better by scheduling social media content, expand my network by sharing industry updates weekly and use the existing inventory of images and video for posts. I think I did well with two out of three, and there is always room for...

Happy November! It has been a busy season for the industry, as you can tell from social media. In the last month alone, the FGIA Fall Conference took place, followed by ASTM meetings, GlassBuild and the NFRC conference. On top of those, the FGIA IG Fabricators Workshop happened this week at the Intertek facility in Plano, TX. It has been a busy time, but things are about to wind down for the holidays!With all this busyness, we’d like to pause to ask what FGIA members...

GlassBuild is next week! If you are thinking about how to promote your company’s presence at the popular tradeshow, I have some ideas for how you can do so on social media before, during and after the fact. Use the next few days to plan ahead, schedule some content and pack everything you need before you leave town for Las Vegas. And don’t forget to make sure your phone is logged into your company’s social media accounts in advance, so you don’t have to scramble...

If you are going to the FGIA Hybrid Fall Conference in Chicago, don’t forget to pack a Chicago-themed item of clothing to wear on the Chicago Spirit sunset dinner cruise! FGIA will be rocking its allegiance to the Windy City on Monday night of the conference aboard the dinner cruise out on Lake Michigan, complete with souvenir photos of all participants.If you don’t have anything yet but want to play along, there is still time to shop your closet or to buy something Chicago-centric. I...

Has your company been creating content on Instagram Stories? They are easier than ever to put together, complete with music, links to products and other creative additions to easy-to-shoot smartphone video. I took a look at what some FGIA members have recently put out on Instagram Stories to share what interesting, engaging content is already out there – and how your company can take inspiration from these social media superheroes. Let’s take a look.SolatubeThis Story shows a unique application of the company’s product. It’s nice...

Last month’s FGIA Virtual Summer Conference was a success thanks to a slate of excellent speakers and productive committee meetings. FGIA Marketing was glad to see a ton of coverage of the event by industry media. See below for a recap of the takeaways from the conference by the magazines we look to in order to stay informed about the fenestration and glazing industry.https://twitter.com/dwmmag/status/1534279052420337670https://twitter.com/USGlass/status/1534988752849977350https://twitter.com/RetrofitMag/status/1536349753323266050https://twitter.com/FenestrationRev/status/1534172528838598658https://twitter.com/GlassCanadaMag/status/1534923195278581760https://twitter.com/WindowDoorMag/status/1536678934011682816Missed the conference? Don’t worry! You can read highlights on Twitter by viewing all tweets with the hashtag #FGIAconf.Registration for the FGIA...

It’s time once again for another round of FGIA Marketing Recommends, in which the three team members of the FGIA Marketing Department serve as your personal guides through what we are getting a lot out of in the world of social media, design and other marketing needs. The three of us have curated several tools and resources from which we’ve gained insight – plus some fun stuff, too. Take a look at our recommendations for this summer and see what you can bring back to...

Does your company want to roll out a new product or service? You can use social media to help launch that, with a weeklong online campaign. FGIA does this each year during Window Safety Week, an important annual industry initiative. Companies like PGT use it to promote their tips about hurricane protection and preparedness each June during the start of hurricane season. Creating a campaign around a single issue or product takes some work up front, but it can be satisfying to watch that upfront...

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

As I write this, it is snowing outside my window in the Mid Ohio Valley. It’s March, which means it is still technically winter, but we can see warmer weather on the horizon. As spring arrives, it is an important reminder to keep an eye on young children near open windows, which can be dangerous if they are not properly supervised. Luckily, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety Week, the first full week of April each...