Will you be traveling to Lake Tahoe this June for the AAMA Summer Conference? I’ll be there, helping industry leaders advance codes and technical matters along with standards development – while enjoying being outside in Northern California, of course. I’m excited for our speakers, especially the one giving our keynote address. John Manzella, speaker and author, will provide an overview of economic trends, critical global issues and what’s to come. We could all use a road map in 2018, and I’m interested in the analysis...

Twitter has seen a lot of change over the last year or so, including the addition of an official way to thread tweets, aesthetic changes like going from square profile pictures to round and the creation of the Explore tab on the mobile app, which combines trends, Moments and search in one area. Still, one thing that remains constant with Twitter is the set of unspoken rules of how we do and do not talk to each other on the social networking platform. Here are...

Do your company’s New Year’s resolutions involve becoming more visible on social media? If it’s not a part of your strategy already, it’s worth learning more about various platforms. Those at next month’s AAMA Annual Conference will have a chance to take a close look at Twitter with my workshop, “The Who, What and Why of Twitter: Better Engage Existing and Potential Customers.” Two sessions of the workshop will be offered at the event happening February 19-22 in Orlando, FL.I love using Twitter to follow...