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Get Eyes on Your Products – Three Instagram Business Features and How to Use Them

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

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Learn How to Showcase Your Brand with Instagram at the Summer Conference

At the last two AAMA conferences, I’ve had the chance to talk to companies about LinkedIn and Twitter, but this summer, it’s all about using Instagram for businesses. If you’re going to the AAMA National Summer Conference June 11-14 in Olympic Valley, CA, check in on one of two sessions of a workshop I’m offering called, “A Marketing Guide to Instagram: Visually Showcasing Your Brand.”Instagram is interesting for a lot of reasons. It’s owned by Facebook so the two play well together, but it’s also...

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