If you are a marketer, you have probably been asked about the real value of social media. Maybe your company or management team has had some preconceived notions about online platforms or maybe you simply want to show the value of what your role is in the company’s broader objectives. Either way, it’s important to understand how to convey the role social media plays in your brand’s place in the industry. To do this, you need to know how to talk about social media’s return...