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Five Applications (and Four Tips) for Using Hashtags

I first became aware of hashtags circa 2009 when I was taking a social media course about using Twitter for organizations. They appealed to me for a lot of reasons, but primarily, I saw them as a way to get your message out to a wider audience, even if you yourself didn’t have a ton of followers. But while Twitter may have brought hashtags into the mainstream, today they apply to social media platforms across the board. Facebook, Instagram and even LinkedIn now recognize them...

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GlassBuild Delivers on Sales and Innovation

What an outstanding show our industry had last week in Atlanta! Many thanks to the National Glass Association for once again so adeptly delivering with GlassBuild America. The conversation sure did happen here!As I engaged with show participants throughout the event, I repeatedly heard reports of high booth traffic and even higher quality contacts. The volume of on-site sales of products and equipment was also a highlight this year. But beyond exposure and sales for companies that participated, there were also many trends revealed.There was...

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