A common question I get about social media is a complicated one: how can my company use it to make money? There is no one-size-fits-all answer, but there are common themes to what those social media companies want from you in order to give you a cut of their revenue. They want you to have a lot of followers and subscribers, and they want you to have lots of eyes on your content. Here is a brief guide to what YouTube, Instagram, Facebook and Twitter...

Will you be attending the inaugural FGIA Annual Conference in Ft. Lauderdale next week? I will be there, live tweeting from conference speaker presentations and Instagramming our members enjoying beach parties and other networking events. Everything across platforms will include the event hashtag #FGIAconf so be sure to follow along.These are some of FGIA’s social media platforms:Twitter: @FGIAonlineInstagram: @FGIA_onlineLinkedIn: @FGIAonlineFacebook: @FGIAonlineYouTube: @FGIAVideoChannelI don’t want to give any spoilers for what’s to come, but if you will be at the conference in person, it might be...