It has been a little over 10 months since the release of Threads, Meta’s answer to “X” (formerly Twitter). I thought it might be a good time to check in with how things are going at the text-based app, intended to become the premiere “X” replacement. The company seems to know it has a long way to go before it can fully compete, but they are making strides. Plus, I sat in on a webinar this week about some best practices for building a community...

While several competitors have stepped up to fill the void left by Twitter, now “X,” since Elon Musk purchased the platform in the fall of 2022 and began making radical changes. But while Mastodon and BlueSky made waves around that time, the surprise drop of Threads in July was welcome news to many still looking for that Twitter-like magic. Threads is owned by Meta and, for all intents and purposes, looks and feels more like Twitter than anything else. However, it still has some issues...

A common piece of advice I give to companies in our industry is often something they don’t always want to hear. Even if you don’t plan on using a specific social media platform, you should still secure your company’s username on it so no one else can. Now, there is a bit of follow-up to this advice: if your company has a Twitter (now “X”) account you’ve snapped up but are not using, begin posting there now. Read on to learn why.In the wake of...

We in the FGIA Marketing department know a thing or two about rebranding an organization. Three years ago, we underwent our own, and today, we are known as the Fenestration and Glazing Industry Alliance. Even though we made this change as of January 1, 2020, it didn’t literally happen overnight. This is why it has been so baffling to watch Twitter, a well-known company with 16 years of brand equity, announce over a sleepy July weekend that they would be called… X.CEO Elon Musk has...