Filtering by tag: "Twitter"
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Post to Any Dormant Twitter/X Accounts Before They Gets Sold Out from Under Your Company

A common piece of advice I give to companies in our industry is often something they don’t always want to hear. Even if you don’t plan on using a specific social media platform, you should still secure your company’s username on it so no one else can. Now, there is a bit of follow-up to this advice: if your company has a Twitter (now “X”) account you’ve snapped up but are not using, begin posting there now. Read on to learn why.In the wake of...

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How NOT to do a Rebrand on Social Media

We in the FGIA Marketing department know a thing or two about rebranding an organization. Three years ago, we underwent our own, and today, we are known as the Fenestration and Glazing Industry Alliance. Even though we made this change as of January 1, 2020, it didn’t literally happen overnight. This is why it has been so baffling to watch Twitter, a well-known company with 16 years of brand equity, announce over a sleepy July weekend that they would be called… X.CEO Elon Musk has...

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Social Media Tutorials Make it Easy to Connect with FGIA Online

A version of this blog post ran in June 2021. This has been updated with new information.FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts -...

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What Does it Take to Monetize Your Social Media?

A common question I get about social media is a complicated one: how can my company use it to make money? There is no one-size-fits-all answer, but there are common themes to what those social media companies want from you in order to give you a cut of their revenue. They want you to have a lot of followers and subscribers, and they want you to have lots of eyes on your content. Here is a brief guide to what YouTube, Instagram, Facebook and Twitter...

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What’s Next for Social Media in 2023?

This blog is often about ways to use social media to your company’s advantage, such as how to best showcase your products and services for various platforms. However, this month’s post is going to offer a certain degree of caution about doing so in some cases. Social media has changed a lot in recent years, and perhaps no more than it did in 2022. Let’s look back on why we started using social media for our businesses, what’s happened since and what to expect moving...

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What’s New with Twitter This Spring?

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

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Six Ways to Surprise and Delight Your Followers This Halloween

It’s officially October, which means Halloween is nearly upon us. As a creative person, Halloween has long held a special place in my heart. I love coming up with costume ideas and then figuring out how to execute them. Plus, regardless of your company’s products or services, you can find some fun way to connect your business to the holiday. Below are six different ideas for surprising and delighting your social media followers this Halloween. If you do the leg work now, you’ll be set...

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Five Applications (and Four Tips) for Using Hashtags

I first became aware of hashtags circa 2009 when I was taking a social media course about using Twitter for organizations. They appealed to me for a lot of reasons, but primarily, I saw them as a way to get your message out to a wider audience, even if you yourself didn’t have a ton of followers. But while Twitter may have brought hashtags into the mainstream, today they apply to social media platforms across the board. Facebook, Instagram and even LinkedIn now recognize them...

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Social Media Tutorial Makes it Easy to Connect with FGIA

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

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Fall Social Media News Roundup: New Features for LinkedIn, Facebook, Twitter

It is time for a new social media news roundup, in which I share some added features or major moves being made over at our favorite online networking platforms. This fall, there are changes happening to how Facebook users can interact with Instagram content, an explanation of why Twitter revamped its Trending Topics section and a breakdown of LinkedIn’s new features, which include video calling capability and LinkedIn Stories. Let’s get into it!View Instagram Stories Directly Through Facebook: The Verge reported on this news, which...

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Social Media Roundup | What’s New with Twitter, Facebook, More

It’s been a while since we last checked in with some updates about how social media is changing, which means it’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this spring, and how they could impact your business.InstagramInstagram is reaching out to smaller businesses to help them through the current COVID-19 crisis. Some tools it is rolling out include a “Support Small Business” sticker which can be used in...

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Network Online During the Virtual Summer Conference

By now, you have probably heard that the FGIA Summer Conference will be held virtually, due to the spread of COVID-19 and requests by government leadership to shelter-in-place. This event, previously intended to be held in Chicago, IL, will be hosted on Zoom instead, with sessions taking place on a single track for participants’ convenience. The event dates remain largely unchanged with the conference taking place Tuesday, June 23 through Thursday, June 25. Registration for the virtual Summer Conference will open the week of May...

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Share Window Safety Content with Followers During Window Safety Week

This is an updated version of a blog post that originally ran in April 2017.Spring is just around the corner, which feels like a breath of fresh air – even though this winter hasn’t been as treacherous as some in the past! That said, this change of seasons means it’s almost time for warm weather and open windows letting in actual fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young...

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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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