It was a big deal when Facebook bought Instagram in 2012, and the social media landscape hasn’t been the same since. The company broke further ground in 2016 with the advent of Instagram Stories, the answer to what was then dominating the disappearing video platform: Snapchat. Facebook, now Meta, has come out swinging at its other competitors, as well. Last year, Meta launched Threads, the text-based app that looks an awful lot like X (formerly Twitter). Today, with these three different but connected platforms, Meta...

It has been a little over 10 months since the release of Threads, Meta’s answer to “X” (formerly Twitter). I thought it might be a good time to check in with how things are going at the text-based app, intended to become the premiere “X” replacement. The company seems to know it has a long way to go before it can fully compete, but they are making strides. Plus, I sat in on a webinar this week about some best practices for building a community...

While several competitors have stepped up to fill the void left by Twitter, now “X,” since Elon Musk purchased the platform in the fall of 2022 and began making radical changes. But while Mastodon and BlueSky made waves around that time, the surprise drop of Threads in July was welcome news to many still looking for that Twitter-like magic. Threads is owned by Meta and, for all intents and purposes, looks and feels more like Twitter than anything else. However, it still has some issues...

A common piece of advice I give to companies in our industry is often something they don’t always want to hear. Even if you don’t plan on using a specific social media platform, you should still secure your company’s username on it so no one else can. Now, there is a bit of follow-up to this advice: if your company has a Twitter (now “X”) account you’ve snapped up but are not using, begin posting there now. Read on to learn why.In the wake of...