A version of this blog post ran in June 2021. This has been updated with new information.FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts -...

A common question I get about social media is a complicated one: how can my company use it to make money? There is no one-size-fits-all answer, but there are common themes to what those social media companies want from you in order to give you a cut of their revenue. They want you to have a lot of followers and subscribers, and they want you to have lots of eyes on your content. Here is a brief guide to what YouTube, Instagram, Facebook and Twitter...

This blog is often about ways to use social media to your company’s advantage, such as how to best showcase your products and services for various platforms. However, this month’s post is going to offer a certain degree of caution about doing so in some cases. Social media has changed a lot in recent years, and perhaps no more than it did in 2022. Let’s look back on why we started using social media for our businesses, what’s happened since and what to expect moving...

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...