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Marketing Recommends | What FGIA Marketing has been Enjoying

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

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What AAMA Marketing Staff is Reading and Listening to | Some Recommendations

One of my favorite things is personal newsletters, in which my favorite writers and creatives share the things they have been reading, watching and listening to, whether it’s in the realm of pop culture or their fields of expertise. Along these lines, I wanted to know what my fellow Marketing folks were interested in. Below is a list of recommendations from your AAMA marketing team – in case you needed a great read or listen for a flight home for the holidays!Lori Benshoof, Senior Coordinator,...

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