Meryl Williams Clark

Communications Coordinator
Meryl Williams Clark headshot

Meryl produces national and regional newsletters, writes editorial content and helps lead the association’s social media outreach, including the Socially Speaking blog. She has extensive professional communications experience in both journalism and public relations.

Recent Posts by Meryl

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Six Ways to Surprise and Delight Your Followers This Halloween

It’s officially October, which means Halloween is nearly upon us. As a creative person, Halloween has long held a special place in my heart. I love coming up with costume ideas and then figuring out how to execute them. Plus, regardless of your company’s products or services, you can find some fun way to connect your business to the holiday. Below are six different ideas for surprising and delighting your social media followers this Halloween. If you do the leg work now, you’ll be set...

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Five Applications (and Four Tips) for Using Hashtags

I first became aware of hashtags circa 2009 when I was taking a social media course about using Twitter for organizations. They appealed to me for a lot of reasons, but primarily, I saw them as a way to get your message out to a wider audience, even if you yourself didn’t have a ton of followers. But while Twitter may have brought hashtags into the mainstream, today they apply to social media platforms across the board. Facebook, Instagram and even LinkedIn now recognize them...

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The Ultimate Social Media Check List for GlassBuild 2021

After taking a year off from an in-person gathering, GlassBuild America is back in business in Atlanta, GA next month. I went to the largest glass and fenestration show in North America just six months after entering the industry, and the experience was a real whirlwind! Maybe you’re a seasoned pro or a GlassBuild newbie, but regardless of how many GlassBuild shows you’ve attended, I have some tips for you for before, during and after the trade show. And the best part is, you can...

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Feature Projects and Products on Social Media While Adding Value for Your Audience

Here on Socially Speaking, we talk a lot about different social media platforms, how they can best be used and what’s changing with them at any given moment. But what tends to stay the same is that your content, no matter which platform it is featured on, needs to be interesting and relevant to your followers. Most individuals use personal social media accounts to share their proudest moments and accomplishments, and while you as a company can do that as well, it is important to...

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Social Media Tutorial Makes it Easy to Connect with FGIA

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

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Marketing Recommends | What FGIA Marketing has been Enjoying

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

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Get Eyes on Your Products – Three Instagram Business Features and How to Use Them

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

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It’s Almost Window Safety Week | Download Resources for Social Media Now

It’s March, which means it has now been nearly a full year since the pandemic began, keeping us mostly indoors, including me and my family. As spring arrives, it is even more important than ever to keep an eye on open windows since we are at home so much of the time. As we all know, open windows can be dangerous for young children who are not properly supervised. Fortunately, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety...

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Join us at #FGIAconf Online This Month

The FGIA Virtual Annual Conference is just around the corner! It is taking place February 23-25, and early bird registration is available through February 10. FGIA Marketing will be live-tweeting sessions throughout the conference on our Twitter account, and we would love for those attending to join the conversation. Follow the hashtag #FGIAconf and use it in your own posts about the event. We will be sharing your posts with our followers and tweeting highlights from speakers. As a reminder, you don’t need a Twitter...

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Live-tweets Provide Highlights of FGIA Webinars

FGIA’s webinar program has been going strong since 2015, offering information on topics of industry interest – typically at no cost and open to the public. Previous topics covered in 2020 included field testing, security glazing, Florida Product Approval Program changes and financial management in a COVID Economy. But did you know the FGIA live-tweets from every webinar that is made available to the public? You can follow along with coverage of each session on Twitter.Using the hashtag #FGIAwebinar, FGIA Marketing writes live-tweet threads during...

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Get COVID Creative to Share Your Company’s Culture Online

Prior to my time with FGIA, I worked for a start-up in downtown Chicago. It was a new company with a lot of venture capital, and they invested deeply into portraying a fun, quirky company culture. With lime green walls and indoor swing sets, word quickly spread about the company’s culture. At one point, we had a game room, but it was almost always empty because everyone at the company was always too busy to enjoy it – perhaps a more telling detail about what...

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Plan Your Company’s Holiday Message Now

As 2020 comes to a close, most of us don’t have the luxury of getting the usual staff group photo for the annual company holiday card. That doesn’t mean you can’t still send your best wishes to customers and clients this holiday season. However, whether you need to collect employees’ selfies holding up signs of greetings or you need to coordinate a group photo on Zoom, time must be on your side to pull this off. Here is some guidance on how to craft your...

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Fall Social Media News Roundup: New Features for LinkedIn, Facebook, Twitter

It is time for a new social media news roundup, in which I share some added features or major moves being made over at our favorite online networking platforms. This fall, there are changes happening to how Facebook users can interact with Instagram content, an explanation of why Twitter revamped its Trending Topics section and a breakdown of LinkedIn’s new features, which include video calling capability and LinkedIn Stories. Let’s get into it!View Instagram Stories Directly Through Facebook: The Verge reported on this news, which...

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This September, Engage with GlassBuild Connect All Month Long

As we know, GlassBuild 2020 could not take place in person this year due to COVID-19 concerns. However, event organizers were able to pivot to a new format quickly, leading to the creation of GlassBuild Connect! This glass- and fenestration-centric online experience is taking place September 1-30 at GlassBuild.com. The biggest thing many will miss this year is the in-person contact folks usually enjoy at GlassBuild. While online is not a replacement, there are still many opportunities to connect with others “at the show.”When sharing...

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Four Reasons Why Social Media Connection is Crucial During COVID-19 – And Four Ways to Engage

The global spread of COVID-19 has changed the landscapes of many institutions, and social media is no exception. Businesses need to find creative ways to stay present in their customers’ minds, and social media - a contact-free tool - is going to play a huge role in working toward this goal.A July post on Social Media Today shared some predictions made by marketers about the future of social media in a post-COVID world, including theories that creative skills will be more valuable and that “honesty,...

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Social Media Highlights from the FGIA Virtual Summer Conference

The first-ever FGIA Virtual Summer Conference went well, complete with excellent panel discussions and updates, many pertaining to how to handle the fallout of COVID-19. While the virtual nature of the event meant participants were not able to spend their usual time together in person, it didn’t mean they couldn’t still share and connect online. The virtual happy hours were a big hit with a variety of topics from marketing to technical and costumes to cocktails.Here are some social media highlights from the conference, thanks...

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Social Media Roundup | What’s New with Twitter, Facebook, More

It’s been a while since we last checked in with some updates about how social media is changing, which means it’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this spring, and how they could impact your business.InstagramInstagram is reaching out to smaller businesses to help them through the current COVID-19 crisis. Some tools it is rolling out include a “Support Small Business” sticker which can be used in...

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Network Online During the Virtual Summer Conference

By now, you have probably heard that the FGIA Summer Conference will be held virtually, due to the spread of COVID-19 and requests by government leadership to shelter-in-place. This event, previously intended to be held in Chicago, IL, will be hosted on Zoom instead, with sessions taking place on a single track for participants’ convenience. The event dates remain largely unchanged with the conference taking place Tuesday, June 23 through Thursday, June 25. Registration for the virtual Summer Conference will open the week of May...

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5 Tips for Making Breaking News Announcements with Social Media

With the current spread of COVID-19 impacting businesses’ hours and ability to remain open in order to serve customers, there has been an increased need to communicate new developments quickly. Social media can be a great way to get out updates fast, but these missives must be handled properly, or else they might only cause more confusion – or get lost in the shuffle. Here are some tips for sharing breaking news announcements with your social media followers.Tell your staff first: Maybe you will have...

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Share Window Safety Content with Followers During Window Safety Week

This is an updated version of a blog post that originally ran in April 2017.Spring is just around the corner, which feels like a breath of fresh air – even though this winter hasn’t been as treacherous as some in the past! That said, this change of seasons means it’s almost time for warm weather and open windows letting in actual fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young...

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Join in on the Action of the FGIA Annual Conference with Social Media

Will you be attending the inaugural FGIA Annual Conference in Ft. Lauderdale next week? I will be there, live tweeting from conference speaker presentations and Instagramming our members enjoying beach parties and other networking events. Everything across platforms will include the event hashtag #FGIAconf so be sure to follow along.These are some of FGIA’s social media platforms:Twitter: @FGIAonlineInstagram: @FGIA_onlineLinkedIn: @FGIAonlineFacebook: @FGIAonlineYouTube: @FGIAVideoChannelI don’t want to give any spoilers for what’s to come, but if you will be at the conference in person, it might be...

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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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What AAMA Marketing Staff is Reading and Listening to | Some Recommendations

One of my favorite things is personal newsletters, in which my favorite writers and creatives share the things they have been reading, watching and listening to, whether it’s in the realm of pop culture or their fields of expertise. Along these lines, I wanted to know what my fellow Marketing folks were interested in. Below is a list of recommendations from your AAMA marketing team – in case you needed a great read or listen for a flight home for the holidays!Lori Benshoof, Senior Coordinator,...

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Member Shout-Outs | Share Your Good News with AAMA

Summer and fall were busy seasons for the industry, but AAMA member companies still found time to give back to their communities in a variety of ways. Giving back is an important pillar of our core values, and we can tell philanthropy is important to our members, too. Every few months on this blog, we like to recognize these companies for the good work they are doing in their local ecosystems. Below are some examples of the positive things our members have been up to...

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5 Ways AAMA Uses Twitter to Connect the Industry

When I started at AAMA, I had to learn a lot about the industry quickly – I needed to do this in order to effectively communicate to members, to industry media and to others at AAMA about what they needed to know most. I am still learning, and will continue to do so, but with each year at the association, I can feel my understanding of fenestration solidify more and more. As this grasp gets stronger, the value I can contribute to AAMA’s social media...

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What AAMA Members Will be up to at GlassBuild America

GlassBuild kicks off in mere days and AAMA staff is in full prep mode in order to get ready for Atlanta. AAMA will be in the Industry Pavilion in booth 4041. There, those who stop by can discover benefits of AAMA membership, enhance product marketing with AAMA certification, learn about FenestrationMasters® certification and discuss InstallationMasters® training. AAMA staff will be busy, but everyone is excited to network! I am also excited to hear more about what AAMA members have been up to since last year’s show. Here...

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Keep in the Loop with Industry News with AAMA LinkedIn Groups

AAMA uses several social media platforms, but LinkedIn has long been a top choice for many of our members. Because that is where our members spend time online, it’s important for AAMA to have an active presence there in order to share relevant industry information. After all, LinkedIn is not just for finding a new position or career – its primary focus is still networking and keeping informed on changes to the industry. Whether a change is personnel or policy, you want to make sure...

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Social Media Highlights from the AAMA and IGMA Summer Conferences

The 2019 Joint AAMA and IGMA Summer Conferences offered much in the way of networking with new and existing connections, advancing standards development and learning more about our beloved industry. Now that the fun is over, it’s time to look back at the photos taken by participants. Victoria, BC made for a picturesque meeting location, and between whale watching, Butchart Gardens, a citywide scavenger hunt and dinner at a pub, members and staff alike got some great shots. Here are some highlights, as shared by...

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Here is What’s New in Social Media This Summer

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business.InstagramThe image-sharing platform has long tried to make it easy for users to toggle back and forth between accounts. But now, Instagram is simplifying things even more for those with multiple accounts by allowing them to connect them all and use one login for all those accounts with the same password. This...

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Industry News Accounts You Should Be Following on Twitter

One part of my role as AAMA’s Communications Coordinator is to monitor a range of industry news sites for information that may be worth sharing with our members. I do this by subscribing to a number of industry newsletters, signing up for Google Alerts for key terms and checking out their websites regularly. And luckily, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA’s Twitter feed with ease to see what’s new.

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Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

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Share Window Safety Resources on Social Media This Spring

This is an updated version of a blog post that originally ran in April 2017.They say March comes in like a lion and out like a lamb – we are still in the lion days, but at least it is almost spring. This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young children who are...

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7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

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Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

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Looking Back on the Wild and Weird in 2018 AAMA Customer Service Calls

2018 has come and gone for AAMA staff, and it’s always interesting to reflect on the year that was. Per a suggestion from practical joker Rich Rinka, Technical Manager, Standards and Industry Affairs, I decided to poll AAMA staff to get the scoop on some of the strangest questions they have gotten from our customer service calls this year. Personally, I will occasionally get a tweet from someone contacting the AAMA Twitter account, mistaking us for the American Association of Medical Assistants. However, my coworkers...

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How to Launch a Video Campaign on Social Media

I’ve been getting a lot of questions about video lately, and the growing popularity of tools like Facebook Live and Instagram Stories are probably why. For a while, AAMA was shooting interviews at conferences to build an inventory of video clips and interviews, but at our most recent conference, we tried something different. We went in with a clear vision of a short video we wanted to produce, one that would be easy to share, and we carried out member interviews to make it happen....

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Flashback Friday | Benefits Series | Take Advantage of AAMA’s Marketing Services

I joined the AAMA Marketing Department almost five years ago, and I am proud to be part of a team and an association that is so committed to its hard-working members. AAMA is constantly working toward bettering its member experience and adding to its slate of services and tools offered.In my role as AAMA Communications Coordinator, I specialize in written communications as well as social media. Have you thought about setting up a Facebook Business page for your company, but feel unsure about where to...

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Make a Plan for Getting Your Message Across on Multiple Platforms with November 6 Webinar

For the last four AAMA conferences, I’ve offered social media workshops on a range of topics. It was great to see several of you who participated in those sessions. So far, members have learned how to make the most out of using LinkedIn, Twitter and Instagram. During the Q&A section of a recent workshop, I got a great question: Which platform is BEST?As I’ve written before, there’s no simple answer to this question. But it got me thinking about why we choose some platforms over...

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AAMA Members Use Twitter to Show Off During GlassBuild

During GlassBuild America last month, many AAMA members took up real estate on the tradeshow floor, showing off what they’ve been innovating in 2018. Several AAMA staff were in Las Vegas, either working in the association’s booth or meeting with industry leaders on the floor and at networking events. I worked behind the scenes to find and share updates from AAMA members posting about the show on Twitter, using the hashtag #GlassBuild. Here are some highlights AAMA members were sharing.Kicking Off the ShowNetworking and Demos    Last...

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How to Use Twitter During Live Events Like GlassBuild

Two big industry events are happening soon, and both are great opportunities to use Twitter to your advantage when it comes to networking and getting the latest information live. Even if you can’t attend GlassBuild America next week or next month’s AAMA Fall Conference, you can still get the scoop in real time by following each event’s hashtag. Here are some tips to get the most out of an in-person event’s Twitter presence, even if you’re not there.Tip 1: Find out the official hashtag. In...

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Instagram Webinar to Answer Questions about Bolstering Your Brand Online

Does your company have an Instagram account? Even if you’re not a consumer-facing company, it’s still not a bad idea to use the tool to show off what you do. Instagram can be great for portraying company culture or highlighting achievements. And if you are consumer-facing, you can definitely take advantage of Instagram by posting amazing products being used in various applications.If you’re curious about the app, AAMA is hosting a webinar August 14, open to the public, led by me. A Marketing Guide to...

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Why Do We Need Multiple Social Media Platforms?

While conducting a recent workshop at the AAMA Summer Conference, a member asked a great, but tough, question: What’s the best social media platform? I had to think about it, because there’s no one answer, and the rationale behind this is complicated. For example, I could tell this member that, for AAMA, LinkedIn is a great way to reach most our membership, or that for me personally, I get the most value out of Twitter and find Instagram the most fun. Still, none of those...

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What's New in Social Media This Spring?

Have you been keeping up with changes to your favorite social media platforms? Between the GDRP rules taking effect last month and the importance of social media in the news landscape, there’s a lot going on. That means it’s time for another social media news roundup!InstagramInstagram rolled out a new feature that allows users to embed other user’s posts in Instagram Stories. AAMA recently embedded a post from member company Sierra Pacific Windows to commemorate Memorial Day. Embedding their post alerted Sierra Pacific Windows that...

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Learn How to Showcase Your Brand with Instagram at the Summer Conference

At the last two AAMA conferences, I’ve had the chance to talk to companies about LinkedIn and Twitter, but this summer, it’s all about using Instagram for businesses. If you’re going to the AAMA National Summer Conference June 11-14 in Olympic Valley, CA, check in on one of two sessions of a workshop I’m offering called, “A Marketing Guide to Instagram: Visually Showcasing Your Brand.”Instagram is interesting for a lot of reasons. It’s owned by Facebook so the two play well together, but it’s also...

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Thanks to AAMA Members for Spreading the Word about Window Safety Week

As Window Safety Week 2018 winds down, it’s important to remember that window safety is an exercise well worth practicing all year long. That said, we’re glad many in the industry took the time to share resources from the Window Safety Task Force this week. I wanted to shout out those among our membership who did an excellent job in amplifying this campaign through social media.#WindowSafetyWeek Follow these 8 tips from the @WindowSafetyTF to help protect children from accidental window falls. @NSCsafety pic.twitter.com/0yHIyeG3qf— Roto North...

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AAMA Website, Easily Find AAMA Staff Thanks to Online Directory

There have been a lot of changes to the AAMA website and its vast members-only content, and we’ve gone over plenty of resources now available to members. But there’s one page that is a great, quick resource for me personally and that can be a valuable resource for members as well. As part of the ongoing improvements to the updated AAMA website, users can now easily find and contact specific members of the AAMA staff. A new staff directory was added and can be found...

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Catch Up on Social Media Highlights from the AAMA Annual Conference

The setting of the AAMA 2018 Annual Conference in Orlando, FL, made for some beautiful pictures on social media. Through these images, those at the event were able to give updates on the gorgeous sunshine and meeting work, as well. It’s all because they used the convenient event hashtag, #AAMAconf, when posting updates to Twitter and Instagram. Thanks to everyone who shared their experiences down south! Here’s a quick rundown of what happened in Florida, according to social media.Door & Window Market was active on...

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How Well Do You Know Your Twitter Etiquette?

Twitter has seen a lot of change over the last year or so, including the addition of an official way to thread tweets, aesthetic changes like going from square profile pictures to round and the creation of the Explore tab on the mobile app, which combines trends, Moments and search in one area. Still, one thing that remains constant with Twitter is the set of unspoken rules of how we do and do not talk to each other on the social networking platform. Here are...

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Learn How to Level Up Your Twitter Game at the AAMA Annual Conference

Do your company’s New Year’s resolutions involve becoming more visible on social media? If it’s not a part of your strategy already, it’s worth learning more about various platforms. Those at next month’s AAMA Annual Conference will have a chance to take a close look at Twitter with my workshop, “The Who, What and Why of Twitter: Better Engage Existing and Potential Customers.” Two sessions of the workshop will be offered at the event happening February 19-22 in Orlando, FL.I love using Twitter to follow...

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Take a 30-Day Challenge and Plan your Holiday Social Media Content Now

It’s hard to believe it’s December already, but look at the glass half-full – you’ve still got 30 days to plan and schedule some great social media content in 2017. Now’s the time to think about what you want to get done and how to make it happen, before things get too busy with the holidays at the end of the year.For example, AAMA celebrates the holidays early! We’ll be gathering at AAMA HQ next week for our annual holiday party, which was, as Marketing...

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Use Instagram Stories to Showcase Your Events

By now, we all know that Instagram is the go-to platform on which to show off our most beautiful, square-shaped images. Still, the photo-centric app has moved more and more into the video realm. And thanks to the start of Instagram Stories, which rolled out a little over a year ago, your company doesn’t really need a Snapchat account if you don’t want one. Instagram Stories lets users take short video clips of what they’re seeing and add the fun filters and stickers Snapchat became...

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