Meryl Williams Clark

Senior Communications Coordinator
Meryl Williams Clark headshot

Meryl produces national and regional newsletters, writes editorial content and helps lead the association’s social media outreach, including the Socially Speaking blog. She has extensive professional communications experience in both journalism and public relations.

Recent Posts by Meryl

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Checking In on Those 2022 Social Media New Year’s Resolutions

This time last year, I wrote a Socially Speaking blog post about my three social media New Year’s Resolutions for FGIA. In the spirit of holding myself accountable, I wanted to give an update on how they went. My resolutions were to plan ahead better by scheduling social media content, expand my network by sharing industry updates weekly and use the existing inventory of images and video for posts. I think I did well with two out of three, and there is always room for...

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What Are FGIA Members Thankful For?

Happy November! It has been a busy season for the industry, as you can tell from social media. In the last month alone, the FGIA Fall Conference took place, followed by ASTM meetings, GlassBuild and the NFRC conference. On top of those, the FGIA IG Fabricators Workshop happened this week at the Intertek facility in Plano, TX. It has been a busy time, but things are about to wind down for the holidays!With all this busyness, we’d like to pause to ask what FGIA members...

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Promote Your Company’s Presence at GlassBuild Online

GlassBuild is next week! If you are thinking about how to promote your company’s presence at the popular tradeshow, I have some ideas for how you can do so on social media before, during and after the fact. Use the next few days to plan ahead, schedule some content and pack everything you need before you leave town for Las Vegas. And don’t forget to make sure your phone is logged into your company’s social media accounts in advance, so you don’t have to scramble...

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Find Your Chicago Spirit Inspo on Social Media Before the Fall Conference

If you are going to the FGIA Hybrid Fall Conference in Chicago, don’t forget to pack a Chicago-themed item of clothing to wear on the Chicago Spirit sunset dinner cruise! FGIA will be rocking its allegiance to the Windy City on Monday night of the conference aboard the dinner cruise out on Lake Michigan, complete with souvenir photos of all participants.If you don’t have anything yet but want to play along, there is still time to shop your closet or to buy something Chicago-centric. I...

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Five FGIA Members Crush Their Instagram Stories

Has your company been creating content on Instagram Stories? They are easier than ever to put together, complete with music, links to products and other creative additions to easy-to-shoot smartphone video. I took a look at what some FGIA members have recently put out on Instagram Stories to share what interesting, engaging content is already out there – and how your company can take inspiration from these social media superheroes. Let’s take a look.SolatubeThis Story shows a unique application of the company’s product. It’s nice...

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Reviewing Social Media Coverage of the FGIA Virtual Summer Conference

Last month’s FGIA Virtual Summer Conference was a success thanks to a slate of excellent speakers and productive committee meetings. FGIA Marketing was glad to see a ton of coverage of the event by industry media. See below for a recap of the takeaways from the conference by the magazines we look to in order to stay informed about the fenestration and glazing industry.https://twitter.com/dwmmag/status/1534279052420337670https://twitter.com/USGlass/status/1534988752849977350https://twitter.com/RetrofitMag/status/1536349753323266050https://twitter.com/FenestrationRev/status/1534172528838598658https://twitter.com/GlassCanadaMag/status/1534923195278581760https://twitter.com/WindowDoorMag/status/1536678934011682816Missed the conference? Don’t worry! You can read highlights on Twitter by viewing all tweets with the hashtag #FGIAconf.Registration for the FGIA...

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FGIA Marketing Recommends | Canva Pro, Pixabay, Summer TV and More

It’s time once again for another round of FGIA Marketing Recommends, in which the three team members of the FGIA Marketing Department serve as your personal guides through what we are getting a lot out of in the world of social media, design and other marketing needs. The three of us have curated several tools and resources from which we’ve gained insight – plus some fun stuff, too. Take a look at our recommendations for this summer and see what you can bring back to...

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How to Plan a Weeklong Social Media Campaign

Does your company want to roll out a new product or service? You can use social media to help launch that, with a weeklong online campaign. FGIA does this each year during Window Safety Week, an important annual industry initiative. Companies like PGT use it to promote their tips about hurricane protection and preparedness each June during the start of hurricane season. Creating a campaign around a single issue or product takes some work up front, but it can be satisfying to watch that upfront...

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What’s New with Twitter This Spring?

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

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Schedule Social Media Posts Now for Window Safety Week April 3-9

As I write this, it is snowing outside my window in the Mid Ohio Valley. It’s March, which means it is still technically winter, but we can see warmer weather on the horizon. As spring arrives, it is an important reminder to keep an eye on young children near open windows, which can be dangerous if they are not properly supervised. Luckily, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety Week, the first full week of April each...

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Share Your Company’s Love for Your Community on Social Media

This Valentines Day, FGIA is loving all the charitable work its members are doing in their local communities. If it feels strange to brag about your good deeds on social media, reframe that narrative: Consider it your chance to show your company’s commitment to improving the well-being of others and a way to challenge your competitors to step up and do the same. I scoped out social media to see what FGIA members have been up to lately in their efforts to not only meet...

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Five Ways to Get Your 2022 Editorial Calendars in Good Shape

Last month, I talked about my three New Year’s resolutions for better social media content and planning in 2022. Now, I would like to do a deeper dive into one of them: Planning ahead. Recently, I set aside a couple of hours to do some things that will make my entire next year easier, and I want to share my strategies.I will be honest: The work ahead takes time and can feel a little like data entry, but trust me, it is well worth doing...

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What are Your Social Media New Year's Resolutions? I’ve Got 3!

It seems impossible, but we are about to close the books on 2021. End of year is always a good time to reassess goals and strategies whether that means personally or professionally, and it’s important to take stock of what worked – and what didn’t – in order to make plans for the coming year. Below are my three New Year’s resolutions for FGIA’s social media channels for 2022, which include planning ahead, growing FGIA’s network and making good use of the tools I currently...

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Three Tips to Help You Plan Your Company’s Holiday Message Now

As we continue to navigate our lives during the pandemic, our work lives continue to be disrupted in ways big and small. Are you and your co-workers back in the office now, or has your company decided to wait until 2022? Maybe your company has chosen to bring in only part of your team on certain days. Regardless, it’s safe to say that as 2021 comes to a close, many of us don’t have the luxury of getting the usual group photo for the annual...

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Six Ways to Surprise and Delight Your Followers This Halloween

It’s officially October, which means Halloween is nearly upon us. As a creative person, Halloween has long held a special place in my heart. I love coming up with costume ideas and then figuring out how to execute them. Plus, regardless of your company’s products or services, you can find some fun way to connect your business to the holiday. Below are six different ideas for surprising and delighting your social media followers this Halloween. If you do the leg work now, you’ll be set...

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Five Applications (and Four Tips) for Using Hashtags

I first became aware of hashtags circa 2009 when I was taking a social media course about using Twitter for organizations. They appealed to me for a lot of reasons, but primarily, I saw them as a way to get your message out to a wider audience, even if you yourself didn’t have a ton of followers. But while Twitter may have brought hashtags into the mainstream, today they apply to social media platforms across the board. Facebook, Instagram and even LinkedIn now recognize them...

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The Ultimate Social Media Check List for GlassBuild 2021

After taking a year off from an in-person gathering, GlassBuild America is back in business in Atlanta, GA next month. I went to the largest glass and fenestration show in North America just six months after entering the industry, and the experience was a real whirlwind! Maybe you’re a seasoned pro or a GlassBuild newbie, but regardless of how many GlassBuild shows you’ve attended, I have some tips for you for before, during and after the trade show. And the best part is, you can...

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Feature Projects and Products on Social Media While Adding Value for Your Audience

Here on Socially Speaking, we talk a lot about different social media platforms, how they can best be used and what’s changing with them at any given moment. But what tends to stay the same is that your content, no matter which platform it is featured on, needs to be interesting and relevant to your followers. Most individuals use personal social media accounts to share their proudest moments and accomplishments, and while you as a company can do that as well, it is important to...

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Social Media Tutorial Makes it Easy to Connect with FGIA

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

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Marketing Recommends | What FGIA Marketing has been Enjoying

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

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Get Eyes on Your Products – Three Instagram Business Features and How to Use Them

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

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It’s Almost Window Safety Week | Download Resources for Social Media Now

It’s March, which means it has now been nearly a full year since the pandemic began, keeping us mostly indoors, including me and my family. As spring arrives, it is even more important than ever to keep an eye on open windows since we are at home so much of the time. As we all know, open windows can be dangerous for young children who are not properly supervised. Fortunately, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety...

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Join us at #FGIAconf Online This Month

The FGIA Virtual Annual Conference is just around the corner! It is taking place February 23-25, and early bird registration is available through February 10. FGIA Marketing will be live-tweeting sessions throughout the conference on our Twitter account, and we would love for those attending to join the conversation. Follow the hashtag #FGIAconf and use it in your own posts about the event. We will be sharing your posts with our followers and tweeting highlights from speakers. As a reminder, you don’t need a Twitter...

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Live-tweets Provide Highlights of FGIA Webinars

FGIA’s webinar program has been going strong since 2015, offering information on topics of industry interest – typically at no cost and open to the public. Previous topics covered in 2020 included field testing, security glazing, Florida Product Approval Program changes and financial management in a COVID Economy. But did you know the FGIA live-tweets from every webinar that is made available to the public? You can follow along with coverage of each session on Twitter.Using the hashtag #FGIAwebinar, FGIA Marketing writes live-tweet threads during...

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Get COVID Creative to Share Your Company’s Culture Online

Prior to my time with FGIA, I worked for a start-up in downtown Chicago. It was a new company with a lot of venture capital, and they invested deeply into portraying a fun, quirky company culture. With lime green walls and indoor swing sets, word quickly spread about the company’s culture. At one point, we had a game room, but it was almost always empty because everyone at the company was always too busy to enjoy it – perhaps a more telling detail about what...

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Plan Your Company’s Holiday Message Now

As 2020 comes to a close, most of us don’t have the luxury of getting the usual staff group photo for the annual company holiday card. That doesn’t mean you can’t still send your best wishes to customers and clients this holiday season. However, whether you need to collect employees’ selfies holding up signs of greetings or you need to coordinate a group photo on Zoom, time must be on your side to pull this off. Here is some guidance on how to craft your...

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Fall Social Media News Roundup: New Features for LinkedIn, Facebook, Twitter

It is time for a new social media news roundup, in which I share some added features or major moves being made over at our favorite online networking platforms. This fall, there are changes happening to how Facebook users can interact with Instagram content, an explanation of why Twitter revamped its Trending Topics section and a breakdown of LinkedIn’s new features, which include video calling capability and LinkedIn Stories. Let’s get into it!View Instagram Stories Directly Through Facebook: The Verge reported on this news, which...

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This September, Engage with GlassBuild Connect All Month Long

As we know, GlassBuild 2020 could not take place in person this year due to COVID-19 concerns. However, event organizers were able to pivot to a new format quickly, leading to the creation of GlassBuild Connect! This glass- and fenestration-centric online experience is taking place September 1-30 at GlassBuild.com. The biggest thing many will miss this year is the in-person contact folks usually enjoy at GlassBuild. While online is not a replacement, there are still many opportunities to connect with others “at the show.”When sharing...

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Four Reasons Why Social Media Connection is Crucial During COVID-19 – And Four Ways to Engage

The global spread of COVID-19 has changed the landscapes of many institutions, and social media is no exception. Businesses need to find creative ways to stay present in their customers’ minds, and social media - a contact-free tool - is going to play a huge role in working toward this goal.A July post on Social Media Today shared some predictions made by marketers about the future of social media in a post-COVID world, including theories that creative skills will be more valuable and that “honesty,...

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Social Media Highlights from the FGIA Virtual Summer Conference

The first-ever FGIA Virtual Summer Conference went well, complete with excellent panel discussions and updates, many pertaining to how to handle the fallout of COVID-19. While the virtual nature of the event meant participants were not able to spend their usual time together in person, it didn’t mean they couldn’t still share and connect online. The virtual happy hours were a big hit with a variety of topics from marketing to technical and costumes to cocktails.Here are some social media highlights from the conference, thanks...

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Social Media Roundup | What’s New with Twitter, Facebook, More

It’s been a while since we last checked in with some updates about how social media is changing, which means it’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this spring, and how they could impact your business.InstagramInstagram is reaching out to smaller businesses to help them through the current COVID-19 crisis. Some tools it is rolling out include a “Support Small Business” sticker which can be used in...

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Network Online During the Virtual Summer Conference

By now, you have probably heard that the FGIA Summer Conference will be held virtually, due to the spread of COVID-19 and requests by government leadership to shelter-in-place. This event, previously intended to be held in Chicago, IL, will be hosted on Zoom instead, with sessions taking place on a single track for participants’ convenience. The event dates remain largely unchanged with the conference taking place Tuesday, June 23 through Thursday, June 25. Registration for the virtual Summer Conference will open the week of May...

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5 Tips for Making Breaking News Announcements with Social Media

With the current spread of COVID-19 impacting businesses’ hours and ability to remain open in order to serve customers, there has been an increased need to communicate new developments quickly. Social media can be a great way to get out updates fast, but these missives must be handled properly, or else they might only cause more confusion – or get lost in the shuffle. Here are some tips for sharing breaking news announcements with your social media followers.Tell your staff first: Maybe you will have...

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Share Window Safety Content with Followers During Window Safety Week

This is an updated version of a blog post that originally ran in April 2017.Spring is just around the corner, which feels like a breath of fresh air – even though this winter hasn’t been as treacherous as some in the past! That said, this change of seasons means it’s almost time for warm weather and open windows letting in actual fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young...

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Join in on the Action of the FGIA Annual Conference with Social Media

Will you be attending the inaugural FGIA Annual Conference in Ft. Lauderdale next week? I will be there, live tweeting from conference speaker presentations and Instagramming our members enjoying beach parties and other networking events. Everything across platforms will include the event hashtag #FGIAconf so be sure to follow along.These are some of FGIA’s social media platforms:Twitter: @FGIAonlineInstagram: @FGIA_onlineLinkedIn: @FGIAonlineFacebook: @FGIAonlineYouTube: @FGIAVideoChannelI don’t want to give any spoilers for what’s to come, but if you will be at the conference in person, it might be...

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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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What AAMA Marketing Staff is Reading and Listening to | Some Recommendations

One of my favorite things is personal newsletters, in which my favorite writers and creatives share the things they have been reading, watching and listening to, whether it’s in the realm of pop culture or their fields of expertise. Along these lines, I wanted to know what my fellow Marketing folks were interested in. Below is a list of recommendations from your AAMA marketing team – in case you needed a great read or listen for a flight home for the holidays!Lori Benshoof, Senior Coordinator,...

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Member Shout-Outs | Share Your Good News with AAMA

Summer and fall were busy seasons for the industry, but AAMA member companies still found time to give back to their communities in a variety of ways. Giving back is an important pillar of our core values, and we can tell philanthropy is important to our members, too. Every few months on this blog, we like to recognize these companies for the good work they are doing in their local ecosystems. Below are some examples of the positive things our members have been up to...

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5 Ways AAMA Uses Twitter to Connect the Industry

When I started at AAMA, I had to learn a lot about the industry quickly – I needed to do this in order to effectively communicate to members, to industry media and to others at AAMA about what they needed to know most. I am still learning, and will continue to do so, but with each year at the association, I can feel my understanding of fenestration solidify more and more. As this grasp gets stronger, the value I can contribute to AAMA’s social media...

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What AAMA Members Will be up to at GlassBuild America

GlassBuild kicks off in mere days and AAMA staff is in full prep mode in order to get ready for Atlanta. AAMA will be in the Industry Pavilion in booth 4041. There, those who stop by can discover benefits of AAMA membership, enhance product marketing with AAMA certification, learn about FenestrationMasters® certification and discuss InstallationMasters® training. AAMA staff will be busy, but everyone is excited to network! I am also excited to hear more about what AAMA members have been up to since last year’s show. Here...

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Keep in the Loop with Industry News with AAMA LinkedIn Groups

AAMA uses several social media platforms, but LinkedIn has long been a top choice for many of our members. Because that is where our members spend time online, it’s important for AAMA to have an active presence there in order to share relevant industry information. After all, LinkedIn is not just for finding a new position or career – its primary focus is still networking and keeping informed on changes to the industry. Whether a change is personnel or policy, you want to make sure...

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Social Media Highlights from the AAMA and IGMA Summer Conferences

The 2019 Joint AAMA and IGMA Summer Conferences offered much in the way of networking with new and existing connections, advancing standards development and learning more about our beloved industry. Now that the fun is over, it’s time to look back at the photos taken by participants. Victoria, BC made for a picturesque meeting location, and between whale watching, Butchart Gardens, a citywide scavenger hunt and dinner at a pub, members and staff alike got some great shots. Here are some highlights, as shared by...

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Here is What’s New in Social Media This Summer

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business.InstagramThe image-sharing platform has long tried to make it easy for users to toggle back and forth between accounts. But now, Instagram is simplifying things even more for those with multiple accounts by allowing them to connect them all and use one login for all those accounts with the same password. This...

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Industry News Accounts You Should Be Following on Twitter

One part of my role as AAMA’s Communications Coordinator is to monitor a range of industry news sites for information that may be worth sharing with our members. I do this by subscribing to a number of industry newsletters, signing up for Google Alerts for key terms and checking out their websites regularly. And luckily, most of those sites have excellent, frequently updated Twitter accounts, too. I follow several industry news accounts on Twitter so I can scan AAMA’s Twitter feed with ease to see what’s new.

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Reach Millennials by Adding Podcast Advertising to Your Marketing Budget

A couple years ago, I wrote about how advertising on podcasts can help companies reach a new audience. I wanted to revisit this topic, with a focus on reaching a market of relatively newer homeowners: Millennials.According to Edison Research, in 2016, 38 percent of millennials aged 18-34 listen to podcasts. Considering my fellow Millennials are a generation of cord cutters, traditional advertising on TV, local markets or national, isn’t the best way to reach out anymore. We’re paying for the ad-free version of Hulu and...

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Share Window Safety Resources on Social Media This Spring

This is an updated version of a blog post that originally ran in April 2017.They say March comes in like a lion and out like a lamb – we are still in the lion days, but at least it is almost spring. This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it is time to brush up on some window safety tips, since open windows can be dangerous for young children who are...

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7 Digital Marketing Trends (and How to Make Them Work for the Fenestration Industry)

A new report about digital marketing trends that will rule in 2019 was released by Venngage recently, and the biggest takeaways seem to be that content with images is key, and that customer-generated content promoting your brand is a big asset. I can see these two trends sticking around for the foreseeable future, so here are some ways to make them work in your company’s favor.Content marketing is still the dominant digital marketing technique: The report interprets this by suggesting companies stop focusing on paid...

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Lay Out Social Media Plans Now for Success in 2019

A previous version of this post ran on the Socially Speaking blog in December 2016.Now that 2018 has passed, it’s time to begin planning for the new year. While companies probably have 2019 budget plans worked out, it’s not a bad idea to give an organization’s social media presence a little extra attention, too. Here are some ideas for content you can create and share, as well as some tips for how to make sure your social media plans get off on the right foot...

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Looking Back on the Wild and Weird in 2018 AAMA Customer Service Calls

2018 has come and gone for AAMA staff, and it’s always interesting to reflect on the year that was. Per a suggestion from practical joker Rich Rinka, Technical Manager, Standards and Industry Affairs, I decided to poll AAMA staff to get the scoop on some of the strangest questions they have gotten from our customer service calls this year. Personally, I will occasionally get a tweet from someone contacting the AAMA Twitter account, mistaking us for the American Association of Medical Assistants. However, my coworkers...

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