Filtering by tag: "branding"
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Get Ready to Welcome FGIA in 2020

With every new year comes change and growth, but in 2020, I am especially excited to kick off a new era as the Fenestration and Glazing Industry Alliance (FGIA)! As of January 1, 2020, AAMA and IGMA will be combined as this new organization and bringing the most critical fenestration and insulating glass content under one roof, providing members and other industry professionals more streamlined access to what they need to know.This unification affords opportunities to enhance education program offerings of value to the entire...

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Instagram Webinar to Answer Questions about Bolstering Your Brand Online

Does your company have an Instagram account? Even if you’re not a consumer-facing company, it’s still not a bad idea to use the tool to show off what you do. Instagram can be great for portraying company culture or highlighting achievements. And if you are consumer-facing, you can definitely take advantage of Instagram by posting amazing products being used in various applications.If you’re curious about the app, AAMA is hosting a webinar August 14, open to the public, led by me. A Marketing Guide to...

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